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Albert d'Arnal history
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Albert d'Arnal was founded back in 1969 as a teaching center for estheticians.
The Group opened own or franchised centers in the main Spanish cities under the name "CEM - Centro de Estética para Mujeres".
Because of having the know how in educating estheticians and amongst them a great number of customers;
the Group decided to create the brandname Albert d'Arnal, in order to cover all its needs.
Right from the beginning, Albert d'Arnal's concept has been based on the following principles:
1. Universality
The aim to cover all needs, created both for Beauty Salons and for Home Treatments.
2. Sinergy
To combine in its products and treatments the right methods and elements, in order to complement these
factors for a better final result.
3. Continuous investigation and development
Albert d'Arnal is under constant renovation. New products are continously brought into the market
as in permanent update and innovation.
4. Training
When new products are launched, both technical and commercial training are provided in
order to keep both Distributors and Estheticians up to date.
5. Innovation and commercial adaptation
The distributors of Albert d'Arnal have the greatest possible ability to respond to
technical and commercial answers in case of esthetic problems.
6. Unbeatable quality/price ratio
Because of a high productivity, Albert d'Arnal's product positioning allows great advantages
in comparison with its competitors.
7. Publicity
Support with advertising campaigns in general, publicity at the distribuitor's sales points with
explicit catalogues.
8. Promotional products
Albert d'Arnal provides its customers with sales stands and displays for their sales points, promotional
products and samples, in order to commercialize the products
ALBERT D'ARNAL, conscious of the world-wide extension, seeks to extend the product sales to all markets.
Therefore, the company is willing to fulfil a great technical and commercial effort to meet up with the
necessities of its future distributors.
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